Unusual Whales

US consumers are spending at record levels, and economists are mystified, struggling to forecast an end point

Perplexed and grappling with forecasting challenges, economists are witnessing a remarkable trend in American consumer behavior amid elevated interest rates, reduced savings, and persistent inflation. Despite these economic stressors, US consumers have displayed unrestrained spending habits. Black Friday saw a 1.1% increase in sales at physical stores compared to
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