Amazon, AMZN, is now offering same-day grocery delivery in more than 1,000 cities and plans to bring the service to over 2,300 more by the end of the year

Amazon says the move is part of its broader strategy to deepen customer loyalty by integrating essential grocery shopping into its core e-commerce experience. By offering the ability to buy fresh produce alongside electronics, books, and household items in one cart, Amazon is aiming to become the default destination for both daily essentials and discretionary purchases. The company believes this one-stop-shop approach will not only drive convenience but also increase overall basket size and order frequency.

Industry analysts see the expansion as a direct challenge to grocery rivals like Walmart, Kroger, and Instacart, which have also invested heavily in rapid delivery services. Amazon’s ability to leverage its existing same-day logistics network, combined with its vast customer base and Prime membership perks, could give it a competitive edge. However, scaling perishable food delivery to thousands of cities will test the company’s operational precision, as it must balance speed, freshness, and cost efficiency to keep customers satisfied.