Amazon's, AMZN, 'Thursday Night Football' audiences missed estimates by up to 25%

Amazon's, $AMZN, 'Thursday Night Football' audiences missed estimates by up to 25%, and the tech giant is scrambling to compensate advertisers, per BI.

“Through the 2022 season, TNF averaged 11.3M viewers according to Amazon’s first-party measurement and the median age was the youngest in a decade for a full-season NFL package. We worked closely with our advertising partners throughout the season to deliver on our commitments, and we look forward to creating even more opportunities and innovations next season," Amazon said.

“We are very pleased with the viewership and customer feedback for the first season of Thursday Night Football on Prime Video and first-ever full package of NFL games exclusively provided by a streaming service,” an Amazon spokesperson said in a statement.

Nielsen said that Amazon’s average TNF viewership at 9.6 million, while Amazon’s internal metrics indicated 11.3 million.