Majority of Americans Now Favor Buying Over Renting

For the first time since 2023, a majority of Americans believe buying a home is a better option than renting. According to Bank of America's latest Homebuyer Insights Report, 53% of respondents now favor purchasing over renting or moving in with family.

Shifting Consumer Sentiment

The report highlights a notable change in attitudes toward homeownership. In 2025, only 48% preferred buying, and in 2024, the figure was 47%. This year's increase suggests growing confidence in the housing market.

Perceived Value of Homeownership

Ninety percent of respondents view a home as a valuable investment, up from 79% in 2025. Additionally, 94% believe homeownership provides stability, an 11-point increase from the previous year.

Do you want to see how to make more plays? Do you want to find gains yourself?

Unusual Whales helps you find market opportunities through our market tide, historical options flow, GEX, and much, much more.

Create a free account here to start conquering the market with Unusual Whales.

Affordability Challenges Persist

Despite the positive sentiment, affordability remains a significant barrier. Fifty-eight percent cite high home prices, and 47% point to elevated mortgage rates as obstacles to purchasing.

Increased Buyer Confidence

Thirty-two percent of prospective buyers feel more confident in their ability to purchase a home this year, up from 27% last year. This suggests a shift from waiting to acting in the current market.

Options Market and Stocks to Watch

Watch for potential movements in homebuilder stocks such as Lennar Corp. (LEN), D.R. Horton Inc. (DHI), and PulteGroup Inc. (PHM). Additionally, the SPDR S&P Homebuilders ETF (XHB) may reflect broader trends in the housing sector.

Want more market intelligence? Create your free Unusual Whales account for options flow, market tide, GEX, and the full toolkit.