Disney, $DIS, has announced plans to develop residential community in NC
Disney, $DIS, has announced plans to develop residential community in NC, per NYP.
Storyliving by Disney has revealed ambitious plans for Asteria, a new residential community set to emerge in Chatham County, forming an integral part of the expansive Chatham Park master-planned development orchestrated by the esteemed Preston Development Company.
In an official statement, Julian "Bubba" Rawl, the co-founder of Preston Development, expressed a profound commitment to excellence in the forthcoming Asteria project, acknowledging the community's pivotal role in fostering innovative growth and meticulous planning. Rawl emphasized the responsibility felt towards residents and the broader community, underscoring the privileged collaboration with Disney, DMB Development, and expert homebuilders to craft a truly extraordinary environment.
Asteria is poised to become Disney's second Storyliving community, following the ongoing development of Cotino in Rancho Mirage, California, where potential buyers are gearing up for pre-sales appointments. With an eye on potential expansion, Storyliving by Disney is venturing into new locations, and Asteria marks an exciting leap to the East Coast.
Claire Bilby, Senior Vice President and General Manager of Disney Signature Experiences Emerging Businesses, conveyed the enthusiasm surrounding the Asteria announcement, building upon the strong interest garnered by the initial Storyliving by Disney community in California. She highlighted the collaborative efforts with Disney Imagineers, aiming to infuse the project with a unique vision inspired by Walt Disney's curiosity and North Carolina's spirit of discovery.
Occupying a sprawling 1,500 acres in Pittsboro, Asteria is slated to encompass over 4,000 residential units, offering an eclectic array of home styles designed to cater to single families, multiple families, and adults aged 55 and above.
Green spaces will feature prominently in the community's design, with Asteria promising a harmonious blend of community amenities that showcase the natural beauty of the surroundings. Developers envision acres of parks, extensive walking and biking trails, and a commitment to fostering a connection with nature.
Asteria's amenity roster includes a wellness and recreation center, a restaurant, sports courts, swimming pools, a community garden, and outdoor spaces for an array of activities, including lawn games and events.
What makes Asteria distinctly Disney is the integration of "enrichment programming" rooted in the brand's legendary world of entertainment. Storyliving by Disney envisions a range of offerings, from storytelling dinners inspired by Disney tales to engaging lessons with Disney artists and family fun days featuring Disney-themed activities.
As Asteria takes shape, it symbolizes not only a residential community but a testament to the enduring magic and imagination that Disney brings to diverse facets of life. With a blend of meticulous planning, commitment to nature, and a touch of enchantment, Asteria sets out to redefine the essence of community living on the East Coast.