META has introduced a new live translation feature for its AI glasses
Meta CEO Mark Zuckerberg on Wednesday introduced the company’s latest artificial intelligence-powered wearable: smart glasses equipped with a miniature display built into the lens.
Called the Meta Ray-Ban Display glasses, the device is positioned as a step toward a future where users spend less time on their phone screens, instead accessing Meta’s AI, messages, photos, and digital life through glasses that resemble ordinary prescription frames or sunglasses.
The Displays, along with other new wearables, are part of Meta’s broader effort to integrate AI more deeply into daily life as it competes with industry rivals to deliver the most advanced and widely adopted models.
“Glasses are the ideal form factor for personal super intelligence because they let you stay present in the moment while accessing AI capabilities that make you smarter, improve communication, enhance memory, and sharpen your senses,” Zuckerberg said.
He announced the new lineup during the keynote at Meta’s annual Connect event in Menlo Park, California, where the company also showcased updated Ray-Ban smart glasses (Gen 2), the Meta Oakley Vanguard sport glasses, and fresh experiences on its Quest 3 VR headsets — including new games and an entertainment app with Disney+ for Horizon, Meta’s immersive metaverse platform.
Though still a niche category, smart glasses are seeing rapid adoption. EssilorLuxottica, Ray-Ban’s parent and Meta’s partner, reported in July that revenue from Meta glasses more than tripled year over year, and the company is aiming to produce 10 million pairs annually beginning in 2026.
EssilorLuxottica Chief Wearables Officer Rocco Basilico told CNN the Meta Ray-Ban Display glasses are central to that target. “You can wear the glasses and feel good in your favorite brands, but if you need some superpowers — immediate information delivered via audio or the display — that’s now possible,” he said, calling the new Displays “the biggest launch that we have done so far.”