CEO of OnlyFans said majority of its revenue came from people in the US

At a recent Bloomberg Tech London event, OnlyFans CEO Keily Blair announced the company has paid out approximately $25 billion to creators since its launch in 2016. Complex She also stated that, although the company is UK-based, “the majority of our revenue comes from America.” Complex

Blair further added:

“There’s not very many tech companies that can talk about creating wealth for others rather than just profiteering.” Complex

In short: OnlyFans (the subscription-based creator platform) is positioning itself as a major player in the creator economy — not just for adult content but broader monetisation for creators — and claiming significant payout volume.

Fact-Check & Business Context

✅ What the numbers tell us

• Multiple sources confirm the payout figure of ~$25 billion since 2016. Bloomberg
• Reports indicate creators receive about 80% of transactions, with the platform retaining ~20%. RFTimes
• The user base: Over millions of creators (3 million+ cited) and hundreds of millions of registered fans/users. RFTimes
• The revenue base is heavily US-dominated, per Blair. Complex

⚠️ What to keep in mind

• The payout figure doesn’t equate to individual creator earnings being uniformly large. A blog piece notes “the median take-home is… way less” despite the headline number. RFTimes
• The company is private, so some figures are self-reported or derived from filings, and thus may require some caution.
• The platform’s reputation is still heavily tied to adult content, though Blair emphasises diversification. Complex

Why it matters

• The size of payouts signals that the creator economy is not niche—it is massive, and platforms that enable creator monetisation are scaling.
• OnlyFans’ business model (subscription + tips/pay-per-view) is attracting attention beyond just adult content; brands, influencers, athletes may view it as a monetisation channel.
• For investors or market watchers, this raises questions about which platforms are capturing the creator-economy value, how monetisation is structured, and how competition or regulation might shift the landscape.

Market & Options-Flow Implications

Although OnlyFans is a private company (so no direct stock ticker), the ripple effects extend into several public asset categories. Here’s how you – as a market/option-flow observer – should think about it.

1. Sectors and tickers to monitor

• Creator economy platforms / social media stocks: Companies like META (Meta Platforms), TWTR (X/Twitter) etc might feel competitive pressure if creators allocate more of their monetisation to direct-subscription platforms rather than ad-supported social platforms.
• Payment / FinTech stocks: If creator platforms expand, payment processors and fintech infrastructure firms may benefit—think PYPL (PayPal) or SQ (Block).
• Media & entertainment conglomerates: The shift of monetisation away from traditional ad/TV to creator-driven subscription models might slowly shift revenue streams in the broader media universe.

2. Option-flow themes & hedging ideas

• Volatility in social media/fintech names: If the narrative gains speed (creator-economy disruption), implied volatilities on social-tech/fintech names may pick up.
• Skew shifts: Suppose the market begins pricing a “threat to ad-revenues” story for big social media firms—puts may become more expensive than calls (skew steepening).
• Rotation plays: Investors might rotate out of legacy ad platforms into newer creator-economy bets (or hedge accordingly). Watching unusual options flow (e.g., big call blocks) in smaller creator-related stocks might hint at the trend.

3. Unusual Whales actionable tickers

• META (Meta Platforms) – Watch for changed sentiment on ad-revenue growth if creator-direct monetisation gains.
• PYPL (PayPal) – If more creator transactions shift to subscription/tip models, payment providers may benefit.
• SQ (Block) – Fintech exposure to creator economy tools & micro-payments.
  You can monitor options flow, chain data and hedging activity on these via Unusual Whales: Unusual Whales Ticker Overview (Explore the “Stocks to watch” section)

Final Takeaway

The announcement that OnlyFans has paid $25 billion to creators highlights the sheer scale of the creator-economy shift. For markets, this is not just a niche story—it’s a jolt to the monetisation structure of media, content, payments and social platforms.

If you’re active in options or just following market narratives: watch for shifting sentiment, especially around social-tech firms, fintech infrastructure and creator-economy enablers. The money is moving; the question is which publicly-traded names will benefit or get disrupted.

Stay plugged into flow dashboards, watch skew changes, and keep your hedges ready—because when creator economics accelerate, the market often catches on quickly.

Want real-time access to options flow, chain data and sentiment intelligence on these themes? Sign up for a free account at Unusual Whales.