Subaru of America increases vehicle prices

Subaru of America announced Monday that it is raising prices on several of its vehicle models, joining a growing list of automakers passing rising costs on to consumers as expenses increase in the wake of tariffs imposed by the Trump administration.

In a statement, Subaru attributed the price hikes to "current market conditions," though it did not explicitly mention tariffs or detail the exact factors behind the adjustments.

"The changes were made to offset increased costs while maintaining a solid value proposition for the customer. Subaru pricing is not based on the country of origin of its products," the company said.

Automakers have been grappling with mounting expenses as tariffs continue to impact the industry. Executives from major car companies, including those based in Detroit, have told investors that tariffs could cost them up to $5 billion this year.

While there has been some easing on duties for foreign auto parts, the 25% tariff on the 8 million vehicles imported into the U.S. annually remains in effect under President Donald Trump.

Earlier this month, Ford Motor raised prices on three models assembled in Mexico by as much as $2,000 USD, becoming one of the first major carmakers to make pricing moves in response to the tariffs.

Subaru’s increases will range from $750 to $2,055 USD, depending on the vehicle model and trim level, according to a notice circulated on a dealership website. These higher prices are expected to take effect on vehicles arriving at dealerships beginning in June.

As of 2024, roughly 45% of Subaru vehicles sold in the U.S. are imported, according to research firm S&P Global Mobility.