Europe's Average Wealth Sits at $337,083, Half the U.S. $696,277: UBS

The wealth gap between the U.S. and Europe just got quantified again. Per the latest UBS Global Wealth Report, average adult wealth in Europe sits at roughly $337,083, less than half the U.S. average of $696,277.

The headline numbers

The United States ranked second globally for average wealth per adult at $696,277, behind only Switzerland at $910,382, with Luxembourg placing third at $654,732.

Germany came in at $346,613 per adult, ahead of France at $341,359 and Taiwan at $332,533, while Greece ranked 30th at $143,343.

Regional breakdown

North America held the top spot for average wealth per adult at roughly $660,000, with Australia and New Zealand close behind at nearly $590,000, and Western Europe just over $330,000.

That gap is the story: a U.S. adult, on average, is sitting on roughly twice the net worth of a European counterpart, largely on the back of equity market exposure and housing.

The median tells a different story

The US picture shifts considerably when median wealth is applied: at $68,998, the country ranked 28th, a gap that reflects the concentration of wealth at the upper end of the distribution.

Canada placed 13th for average wealth per adult at $399,886 and ranked seventh globally on the median measure at $147,811, underlining how differently wealth is distributed across North American households.

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Millionaire count keeps climbing

The number of dollar millionaires grew by 1.5% in 2025, adding almost one million individuals globally, with the United States accounting for nearly half of these new millionaires by adding more than 440,000.

Meanwhile, the share of adults living below the $10,000 income threshold fell from nearly 75% in 2000 to just over 41% in 2025.

Why the gap keeps widening

U.S. wealth is disproportionately tied to public equities and residential real estate, both of which have compounded aggressively over the past decade. European households, by contrast, tend to hold more cash and bonds, and equity participation rates lag.

For traders, this is the structural backdrop behind U.S. equity multiples staying elevated relative to European peers, and why U.S. consumer discretionary names often outperform on wealth-effect tailwinds.

Options market and stocks to watch

Watch for flow in wealth-management and asset-manager names tied to the growing millionaire cohort:

• UBS: the source of the report and a direct beneficiary of rising global wealth pools and cross-border private banking flows.
• MS: Morgan Stanley's wealth management arm is levered to U.S. millionaire growth, which added over 440,000 new members in 2025.
• GS: Goldman Sachs continues to push into wealth and asset management; watch for AUM commentary next earnings.
• SCHW: Schwab remains a core proxy for U.S. household equity participation.
• BLK: BlackRock benefits from the broadening base of investable wealth globally, particularly in ETFs.

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